Creative Economy

What's an NFT?

Non-fungible tokens (NFTs) are unique, digital items with blockchain-managed ownership.​

Think of them like you would a famous painting like the Mona Lisa. NFTs are like vintage baseball cards but only in a digital form that is unique, non-fungible and secured using cryptography. Usually, crypto collectibles are represented as real-life objects such as pets or avatars. Some crypto collectibles are computer generated works of art. Each token has variations in specific attributes and there are limits to the number of tokens that can be generated.​

Examples include collectibles, game items, digital art, event tickets, domain names, and even ownership records for physical assets.​

In simple terms, an NFT is the registration of ownership of a digital object on a blockchain. It can be any type of digital media including but not limited to pics, videos, music, GIFs, games, even tweets and memes. The non-fungible part means the object is unique, making it irreplaceable.​

As an exclusive marketplace for the world's leading creators, brands and collectors, Throne has a unique vantage point: we’ve studied nearly every NFT-related project that has come online since late 2017 when the first NFT standard emerged, we're a team of artists, developers, and crypto natives who dedicated to giving creators more power than ever before.​

If Andy Warhol had been born in the late 90s, he probably would have minted Campbell's Soup as an NFT.​​ Maybe you’re a skeptic, a believer, or perhaps you still don’t really know what exactly an NFT is and what we at Throne are building, if so, we hope this section sheds some light.

How did we get here?

Just as we had digital currencies (think airline points, in-game currencies) before cryptocurrencies emerged, we’ve had non-fungible digital assets since the dawn of the internet. Domain names, event tickets, in-game items, even handles on social networks like Twitter or Facebook, are all non-fungible digital assets; they just vary in their tradability, liquidity, and interoperability.​

It’s clear we already have tons of digital stuff, but do we really “own” these digital things? If digital ownership only means that an item belongs to you and not someone else, then you own them in some sense. But if digital ownership is more like ownership in the physical world (the freedom to hold and transfer indefinitely), this doesn’t always seem to be the case with digital assets. Rather, you own these assets in specific contexts, which may or may not make moving them around easy. Try to sell a Fortnite skin on eBay, and you’ll discover the difficulty of moving digital assets from one person to another.​

This is where Throne comes in! Blockchains provide a coordination layer for digital assets, giving users ownership and management permission. Blockchains add several unique properties to non-fungible assets that change the user and developer relationships with these assets.​​​

The copy/paste problem

Naysayers often bring up the fact that NFTs "are dumb" usually alongside a picture of them screenshotting an NFT artwork. "Look, now I have that image for free!" they say smugly. Well, yes. But does googling an image of Picasso's Guernica make you the proud new owner of a multi-million dollar piece of art history?​

Ultimately owning the real thing is as valuable as the market makes it. The more a piece of content is screen-grabbed, shared, and generally used the more value it gains. Owning the verifiably real thing will always have more value than not.​​


Traditional digital assets—from event tickets to domain names—have no unified representation in the digital world. A game likely represents its in-game collectibles in an entirely different way than an event ticketing system. By representing non-fungible tokens on public blockchains, developers can build common, reusable, inheritable standards relevant to all non-fungible tokens. These include such basics as ownership, transfer, and simple access control. Additional standards (specifications for how to display an NFT, for example) can be layered on top for rich display inside of applications.​​


Non-fungible token standards allow non-fungible tokens to move easily across multiple ecosystems. When a developer launches a new NFT project, these NFTs are immediately viewable inside dozens of different wallet providers, tradable on marketplaces, and, most recently, displayable inside of virtual worlds. This is possible because open standards provide a clear, consistent, reliable API for reading and writing data.​​


The most compelling feature of NFTs is free trade on open marketplaces. For the first time, users can move items outside of their original environments and into a marketplace where they can take advantage of sophisticated trading options, like eBay-style auctions, bidding, bundling, and the ability to sell in any currency, like stablecoins.


Instant tradability of non-fungible tokens will leads to higher liquidity. NFT marketplaces can cater to a variety of audiences—from hardcore traders to more novice players—allowing for greater exposure of the assets to a wider pool of buyers.

​​​Immutability, provable scarcity

Smart contracts allow developers to place hard caps on the supply of non-fungible tokens and enforce persistent properties that cannot be modified after the NFTs are issued. For example, a developer can enforce that only a specific number of a specific rare item can be created, while keeping the supply of more common items infinite. Developers can also enforce that specific properties do not change over time by encoding them on-chain. This is particularly interesting for art, which relies heavily on the provable scarcity of an original piece.​​


Of course, like traditional digital assets, NFTs are fully programmable. CryptoKitties baked in a breeding mechanic directly into the contract that represents the digital cats. Many of today’s NFTs have more complex mechanics, like forging, crafting, redeeming, random generation, etc. The design space is full of possibilities.​​

Non-fungible token standards

Standards are part of what makes non-fungible tokens powerful. They give developers the guarantee that assets will behave in a specific way and describe exactly how to interact with the basic functionality of the assets.​​​​​​


ERC stands for Ethereum Request for Comment, and 721 is the proposal identifier number. ERCs are application-level standards in the Ethereum ecosystem, they can be a smart contract standard for tokens such as ERC-20, the author of an ERC is responsible for building consensus with the Ethereum community and once the proposal is reviewed and approved by the community it becomes a standard. ERC-721 was created to propose the functionality to track and transfer NFTs within smart contracts.

We use the ERC-721 in our ecosystem, it's an open standard that describes how to build Non-Fungible tokens on EVM (Ethereum Virtual Machine) compatible blockchains; it is a standard interface for Non-Fungible tokens; it has a set of rules which make it easy to work with NFTs. NFTs are not only of ERC-721 type; they can also be ERC-1155 tokens. However, at Throne we utilize ERC-721.

ERC-721 defines some functions with compliance to ERC-20. This makes it easier for existing wallets to display simple token information and events defined in the ERC-721 standard:​​

ERC20-like Functions:

Ownership Functions:

Metadata Function:


Introducing Throne Market,
an NFT marketplace for the next generation of digital creators and collectors

Please visit our NFT marketplace at: Throne.Market